In 2013, the NBA decided to add sponsors to the uniforms used in the games, an initiative that had already taken place in 2009 at the WNBA and resumed in 2017 in the women's league with the addition of the AT&T logo on all uniforms and an additional advertising space sold individually by each franchise.
At first, the difficulty in selling this type of ad right was greater and the values lower, but the brands that bet and decided to make this type of investment were satisfied with the results. No wonder the Los Angeles Sparks team just announced their new sponsor and partner, UCLA Health, signing a 7-figure contract.
The Los Angeles-based healthcare system already owns the brand name rights for the Lakers training center and now the Sparks for years to come.
In addition to being a sponsor, UCLA Health also becomes an Official Health Partner, having an exclusive team and programs focused on the Los Angeles team, reinforcing its commitment to equity, female empowerment, and commitment to the mental and physical health of its clients and now athletes.
This is a very interesting partnership for both brands and we hope it will be very successful.