The American brand 'Aime Leon Dore' became known for its vintage and contemporary aesthetics in its collections with the presence of urban and sports elements, many of them coming from basketball through collaborations such as Aimé Leon Dore / New Balance '21, which not only valued the launch of exclusive products, but also the sense of friendship that can be obtained through sporst – Jason 'White Chocolate' Williams, Charles Oakley and Rafer Alston (Skip 2 My Lou), were the highlights of this campaign and responsible for illustrating this affection.
Still within the basketball arena, so to speak, Aime Leon Dore, in its most recent collaboration with New Balance, works on the development of initiatives and programs related to the sport as a way to support and offer a new reality to the residents of the Masaryk community in New York.
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The initiative envisages the creation of a court and sports complex for the residents of Masaryk, Lower East Side and for all young people in New York as a way of encouraging the practice of basketball so that they have the possibility to become familiar with the sport, and for those already into it, they will be able to improve their game, compete and interact.
For the project entitled MASARYK & THE ALL-CITY SONNY LEAGUE, an exclusive collection was created consisting of uniforms, sports accessories, t-shirts along with the New Balance 550, a court classic back in the 80s.
Learn more at www.aimeleondore.com