After the multimillion-dollar contract with Jordan Brand, which, in addition to brand exposure, includes the launch of products and limited collections, Paris Saint-Germain will have GOAT as its newest partner, one of the largest online platforms in the world, specializing in resale of items such as sneakers, clothing and accessories.
The contract includes the exposure of GOAT on one of the sleeves of the team's uniform, in addition, as it is a global multi-year agreement, in the last year, the brand will be able to become an official sponsor of the team expanding its presence in training kits and outerwear for warmup sessions.
Much like Real Madrid, Paris Saint-Germain is one of the football teams that does this correlation between urban trends and the countryside very well.
Learn more at www.psg.fr