Ronnie Fieg, CEO of the American brand KITH, always seeks to innovate every launch of its collections, and even though it seems to be coincidental, urban elements, such as New York and Hip-Hop, are very present in some way.
Projects known as the launch of the 'New York Natives' collection in 2014 with the participation of the group Mobb Deep, the launch of the capsule that honored the rapper Notorious BIG in 2020, the collab between KITH x Nike based on the uniform and visual identity of New York Knicks for the 2020-21 season with the most special guest appearance by the group Dipset and recently, good old The Lox freestyle made for KITH.
The participation of The Lox, a group composed by Sheek Louch, Jadakiss and Styles P, marks the launch of the KITH + Nike + New York Knicks collection and collab and the celebration of the brand's 10th anniversary.
Learn more at www.kith.com