It is impossible not to corelate a sport to the participation of team’s mascot every game. Functioning as a good luck magnet, they represent and reinforce the brand’s identity in which they are part of, mascots are also considered the ‘masters’ of entertainment thanks to their fun interactions with fans.
One of the most famous mascots in the NBA, The Gorilla of the Phoenix Suns, became the first in the history of professional sports to sign a contract with a line of apparels, sneakers and accessories. ‘GO’, as he is affectionately called and the ‘GuestListazMills’ brand will launch an exclusive line of T-shirts, pants, sweatshirts, caps and much more.
STREETOPIA has been working on a super cool special with the story of some mascots that have become real celebrities in the world of sports. Benny The Bull from the Chicago Bulls and Rocky from the Denver Nuggets are some of those stars.