As it was the case in the late 90s and early 2000s with NikeID, which allowed customers to customize their sneakers, 'Nike by You', continuing this service with the possibility of customizing one of the most sought-after shoes at the moment, the Nike Dunk Low. A clear indication that the brand wants to repeat the sales success of the classic this year, after the sales success in 2020 with the launch of several colorways and collaborations.
Available only to 'sneakerheads' registered on the Nike Europe and United States website, they will be able to guarantee their customized silhouette and abuse creativity in the exchange of colors and materials, starting on January 7th at www.nike.com/nike-by-you
Despite rumors that a series of exclusive colors have already been confirmed, there is no forecast that Brazilian fans of the model will be able to customize it.